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Artwork production agencies provide access to innovation and expertise

International companies produce multi-language sales and marketing material using either in-house resources or outsourced agency support or a combination of both. Translation and multi-language design or dtp (desk top publishing) are important and potentially costly elements to implementing pan-European campaigns.

To save money and improve speed to market, the role of artwork production technology in the international campaign production process should be reviewed.  Multi-language artwork production has undergone a transformation and new technology platforms now reduce both costs and project cycles.

A time and cost-efficient way to create pan-European marketing

Once the creative element of BTL marketing (brochures, catalogues, data sheets, magazines etc.,) is complete, astute international companies transfer their project to production agencies offering specific multi-language production experience and skill, backed-up with artwork production technologies.

Technology has replaced the need for a large studio team and designers now use software to create, proof and edit multi-language InDesign artworks. Translated word files are automatically IMPORTED AND RESTYLED to create new language artworks that are 100% accurate to the original version. These processes also accommodate text expansion and hyphenation and ensure adherence to the corporate brand and identity. The time-consuming and labour intensive proofing process has also been revolutionised and replaced by a word file editing system, so no more post-it-notes!

Artwork production agencies provide international companies with a service based on reduced costs and project cycles, without the need for resource or software investment. Outsourcing project coordination and local market liaison also frees up valuable management time.

Benefits of artwork production agencies:

• Access to innovation without the cost
• International Brand consistency
• Cost-effective single production hub
• Releases management time
• Speed to market

For more information, please contact Lesley Cameron at LF Comms (lesley.cameron@lfcommsgroup.com)

De-coupled agency model produces significant & measurable benefits

The de-coupled agency model is the collaboration of separate agencies to deliver marketing services and international marketing may also require the services of  translation and artwork production agencies.

Companies have varying internal resources and many have links to creative, translation, advertising and print production agencies. In-house designers and marketing teams come at a price and they will also have other pressures and responsibilities. Using freelancers can be cost-efficient but lack of commitment and continuity is an issue. Global creative and advertising agencies excel at creative concept, design, branding and ATL (above the line) media however, they do not generally offer spend transparency and the responsibility of BTL (below the line) marketing production is often left to less experienced managers.

In contrast, the de-coupled agency model provides SME’s maximum flexibility to cost-effectively outsource all their marketing services or to supplement in-house resources. The ability to draw on expertise from hands-on management teams (consultants, operation directors, project managers, designers, translators and editors) with best practice skills and tried and tested operational processes, is a highly practical and economic opportunity.

Benefits of a de-coupled agency set-up:

• Spend transparency
• Reduced costs
• Best practice sharing
• Improved performance
• Experienced specialist teams

For more information please contact Lesley Cameron at the LFComms Group (lesley.cameron@lfcommsgroup.com)

International companies produce pan-European sales and marketing material using either in-house resources or outsourced agency support or a combination of both. Translation and multi-language design or dtp (desk top publishing) are important and potentially costly elements to implementing pan-European campaigns.

In an effort to save money and improve speed to market, the de-coupled agency model and artwork production technology, are two components of the production process that should be reviewed. The de-coupled agency model is the collaboration of separate agencies to deliver marketing services. Multi-language artwork production has undergone a transformation and new technology platforms now reduce both costs and project cycles.

1. De-coupled agency model produces significant & measurable benefits

Companies have varying internal resources and many have links to creative, translation and advertising agencies. In-house designers and marketing teams come at a price and they will also have other pressures and responsibilities. Using freelancers can be cost-efficient but lack of commitment and continuity is an issue. Global creative and advertising agencies excel at creative concept, design, branding and ATL (above the line) media however, they do not generally offer spend transparency and the responsibility of BTL (below the line) marketing production is often left to less experienced managers.

In contrast, the de-coupled agency model provides SME’s maximum flexibility to cost-effectively outsource marketing services or to supplement in-house resources. The ability to draw on expertise from hands-on management teams (consultants, operation directors, project managers, designers, translators and editors) with best practice skills and tried and tested operational processes, is a highly practical and economic opportunity.

Benefits of the de-coupled agency model:

• Spend transparency
• Reduced costs
• Best practice sharing
• Improved performance
• Experienced specialist teams

2. Artwork production agencies provide access to innovation and expertise

Technology has replaced the need for a large studio team and designers now use software to create, proof and edit multi-language InDesign artworks. Translated word files are automatically IMPORTED AND RESTYLED to create new language artworks that are 100% accurate to the original version. These processes also accommodate text expansion and hyphenation and ensure adherence to the corporate brand and identity. The time-consuming and labour intensive proofing process has also been revolutionised and replaced by a word file editing system, so no more post-it-notes!

Artwork production agencies provide international companies with a service based on reduced costs and project cycles, without the need for resource or software investment. Outsourcing project coordination and local market liaison also frees up valuable management time.

Benefits of artwork production agencies:

• Access to innovation without the cost
• International Brand consistency
• Cost-effective single production hub
• Releases management time
• Speed to market

For more information, please get in touch with Lesley Cameron at LF Comms (lesley.cameron@lfcommsgroup.com)