Multi-language artwork production update!
Artwork production agencies provide access to innovation and expertise
International companies produce multi-language sales and marketing material using either in-house resources or outsourced agency support or a combination of both. Translation and multi-language design or dtp (desk top publishing) are important and potentially costly elements to implementing pan-European campaigns.
To save money and improve speed to market, the role of artwork production technology in the international campaign production process should be reviewed. Multi-language artwork production has undergone a transformation and new technology platforms now reduce both costs and project cycles.
A time and cost-efficient way to create pan-European marketing
Once the creative element of BTL marketing (brochures, catalogues, data sheets, magazines etc.,) is complete, astute international companies transfer their project to production agencies offering specific multi-language production experience and skill, backed-up with artwork production technologies.
Technology has replaced the need for a large studio team and designers now use software to create, proof and edit multi-language InDesign artworks. Translated word files are automatically IMPORTED AND RESTYLED to create new language artworks that are 100% accurate to the original version. These processes also accommodate text expansion and hyphenation and ensure adherence to the corporate brand and identity. The time-consuming and labour intensive proofing process has also been revolutionised and replaced by a word file editing system, so no more post-it-notes!
Artwork production agencies provide international companies with a service based on reduced costs and project cycles, without the need for resource or software investment. Outsourcing project coordination and local market liaison also frees up valuable management time.
Benefits of artwork production agencies:
- Access to innovation without the cost
- International Brand consistency
- Cost-effective single production hub
- Releases management time
- Speed to market
For more information, please contact Lesley Cameron at LF Comms (lesley.cameron@lfcommsgroup.com)