What’s a de-coupled agency model?
De-coupled agency model produces significant & measurable benefits
The de-coupled agency model is the collaboration of separate agencies to deliver marketing services and international marketing may also require the services of translation and artwork production agencies.
Companies have varying internal resources and many have links to creative, translation, advertising and print production agencies. In-house designers and marketing teams come at a price and they will also have other pressures and responsibilities. Using freelancers can be cost-efficient but lack of commitment and continuity is an issue. Global creative and advertising agencies excel at creative concept, design, branding and ATL (above the line) media however, they do not generally offer spend transparency and the responsibility of BTL (below the line) marketing production is often left to less experienced managers.
In contrast, the de-coupled agency model provides SME’s maximum flexibility to cost-effectively outsource all their marketing services or to supplement in-house resources. The ability to draw on expertise from hands-on management teams (consultants, operation directors, project managers, designers, translators and editors) with best practice skills and tried and tested operational processes, is a highly practical and economic opportunity.
Benefits of a de-coupled agency set-up:
- Spend transparency
- Reduced costs
- Best practice sharing
- Improved performance
- Experienced specialist teams
For more information please contact Lesley Cameron at the LFComms Group (lesley.cameron@lfcommsgroup.com)