lfcommsgroup

Looking to improve marketing efficiency?

Accountable allocation of the marketing budget is essential in these challenging economic times but finding new ways to save money or achieve more with it, are difficult.

When it comes to GLOBAL PUBLICATIONS, separating the creative design from the implementation (translation and multi-language typesetting) can deliver better value (lower costs) and improved performance (quality and speed). Sure, it takes a little effort to bring on board another supplier but de-coupling concept/creative from translation/multi-language artwork production, is a natural divide and it brings about total transparency of where your money goes.

Split creative from implementation

Using a single agency with global reach may make you feel comfortable but chances are it comes at a far higher price than you think. The benefits of using a separate agency with exclusive multi-language design experience, international font libraries, artwork creation technologies, business sector specific professional translators, multi-language proof-readers and quality control assessors, will lower costs without any loss of brand control.

Transparency = reduced costs

Splitting creative design from production and insisting on transparency of charges, will reduce costs. Speed to market is also vastly improved with a centralized production hub and each stage is far easier to plan, monitor and control, empowering the marketer. You’ll probably find the agencies work harder too, each team able to focus on their area of expertise.

Join many international brands who are already using the de-coupled agency approach to produce their global publications and stretch your marketing budget further than you ever thought possible.

lesley.cameron@lfcommsgroup.com

01959 560521

LFCOMMSGROUP

MarketingWeek – Did you find the stairs to the 1st floor?

Did you have trouble finding the stairs to the first floor exhibition area of MarketingWeek Live? I wasn’t the only one, because I spoke to several exhibitors who also had difficulty locating the staircase to their pitch. Anyway, staircase aside, it was a fantastic show.

I’d allocated half a day to find out about the latest in the Marketing world but I just didn’t have enough time or energy! This exhibition was superb but it crammed-in so much!

There were in fact 5 separate shows; Data Marketing, Online Marketing, In-Store Retail Marketing, Insight Consumer Marketing and the Customer Loyalty & Motivation Show. You really needed two whole days to do it justice and the seminars were also great and busy. One of the best exhibitions I’ve been to in a while, dynamic, exciting and a high attendance too I would say.

The translation market was well supported with companies from the UK, US and Europe and I spoke to many of them about LF Comms’ artwork production service. International publication marketing (print or online) is still a solid part of the global marketing mix.

I also met up with Mark Hainsby of Globalgold (my email marketing company) and Greig Holbrook, Director of Oban Multilingual (multilingual SEO at its best).

I would recommend this event to anyone interested in obtaining an overview of the latest marketing trends and with access to experts in every marketing sector, whether your market is UK, European or global, this is an event not to miss.  I’ll certainly visit again but next year but I’ll pace myself over a whole day or maybe two!

Lesley.cameron@lfcommsgroup.com

www.lfcommsgroup.com