MarketingWeek Live!
MarketingWeek – Did you find the stairs to the 1st floor?
Did you have trouble finding the stairs to the first floor exhibition area of MarketingWeek Live? I wasn’t the only one, because I spoke to several exhibitors who also had difficulty locating the staircase to their pitch. Anyway, staircase aside, it was a fantastic show.
I’d allocated half a day to find out about the latest in the Marketing world but I just didn’t have enough time or energy! This exhibition was superb but it crammed-in so much!
There were in fact 5 separate shows; Data Marketing, Online Marketing, In-Store Retail Marketing, Insight Consumer Marketing and the Customer Loyalty & Motivation Show. You really needed two whole days to do it justice and the seminars were also great and busy. One of the best exhibitions I’ve been to in a while, dynamic, exciting and a high attendance too I would say.
The translation market was well supported with companies from the UK, US and Europe and I spoke to many of them about LF Comms’ artwork production service. International publication marketing (print or online) is still a solid part of the global marketing mix.
I also met up with Mark Hainsby of Globalgold (my email marketing company) and Greig Holbrook, Director of Oban Multilingual (multilingual SEO at its best).
I would recommend this event to anyone interested in obtaining an overview of the latest marketing trends and with access to experts in every marketing sector, whether your market is UK, European or global, this is an event not to miss. I’ll certainly visit again but next year but I’ll pace myself over a whole day or maybe two!
Lesley.cameron@lfcommsgroup.com