lfcommsgroup

In the context of the greatest sporting event of all time, yes the 2012 London Olympics is totally amazing, you may be forgiven for missing the slow rise of the production agency profile.

Production covers advertising, TV and online services but there’s still a huge volume of below the line content being created by ‘below-stairs’ teams that ADAPT AND LANGUAGE VERSION those beautiful brochures, catalogues, magazines, as well as the more functional data-sheets and manuals.

The de-coupling of agencies, the separation of creative from implementation, is certainly on the increase and is most probably driven by the lack of transparency of advertising and creative agency fees. Here’s a link to Paul Simons’ interesting article ‘The march of the production specialist through de-coupling threatens key ad agency revenue stream’

What about the SME’s?

For every major international brand, there are hundreds if not thousands of smaller companies with European and global communication requirements. So hopefully, with all this publicity about de-coupling, international marketing teams will realize they can simply go direct to production agencies like us for their global marketing implementation, instead of using their more expensive advertising and creative agencies.

Lesley Cameron – Lesley.cameron@lfcommsgroup.com

01959 560521 – 07766 567986